Which of the Following Statements About the Use of Slice-Of-Life

Multiple Choice

Which of the following statements about the use of slice-of-life executions is true?

A) Slice-of-life executions are very inefficient in business-to-business advertising.
B) To be effective,a slice-of-live execution should avoid mimicking real life because its primary purpose is to rise above the clutter.
C) Slice-of-life executions only work well for advertising for consumer products with perceived homogeneous qualities.
D) Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.
E) All of the above statements about the use of slice-of-life executions are true.