The Function of a Headline in a Print Ad Is

Multiple Choice

The function of a headline in a print ad is to:

A) attract readers' attention
B) make readers interested in reading the body copy of a print message
C) perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
D) put forth the main theme,appeal,or proposition of the ad in a few words
E) do all of the above