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    Exam 9: Creative Strategy: Implementation and Evaluation
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    An Ad for Calloway Gardens Resort Stresses the Different Forms
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An Ad for Calloway Gardens Resort Stresses the Different Forms

Question 30

Question 30

Multiple Choice

An ad for Calloway Gardens Resort stresses the different forms of recreation available to visitors to the resort. This is an example of a(n) _____ appeal.


A) news
B) favorable price
C) feature
D) popularity
E) emotional

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