Multiple Choice
Under the _____ "Send in the Reinforcements!" at the top of the ad page was printed in a smaller typeface the command "Boost your immune system with Kyolic Aged Garlic Extract," which is an example of a(n) _____.
A) direct headline;indirect headline
B) prohead;indirect headline
C) indirect headline;direct headline
D) indirect headline;subhead
E) prohead;body copy
Correct Answer:

Verified
Correct Answer:
Verified
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Q15: The content of advertising with _ emphasizes
Q17: The creative work of an advertising agency
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Q20: _ is the words in the leading
Q21: _ is a type of advertising execution
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