Multiple Choice
The agency that developed the Jack-in-the-Box fast-food restaurants ads used an irreverent return of a brand image that was remembered by customers from previous years,thereby creating:
A) advertising appeal
B) creative plan
C) marketing plan
D) sales approach
E) sales presentation
Correct Answer:
Verified
Correct Answer:
Verified
Q15: The content of advertising with _ emphasizes
Q16: Under the _ "Send in the Reinforcements!"
Q17: The creative work of an advertising agency
Q20: _ is the words in the leading
Q21: _ is a type of advertising execution
Q21: Timberland Co.sells all-weather gear.For its advertising,it has
Q22: Rational and emotional advertising appeals:<br>A)represent two distinctive
Q23: An ad for Novell solutions targeted to
Q24: Advertisers create emotional advertising appeals by:<br>A)using humorous
Q88: The physical arrangement of the various parts