Multiple Choice
_____ is the words in the leading position of a print advertisement that are likely to be read first.
A) A headline
B) Body copy
C) Subheads
D) Layout
E) Primary copy
Correct Answer:
Verified
Correct Answer:
Verified
Q15: The content of advertising with _ emphasizes
Q16: Under the _ "Send in the Reinforcements!"
Q17: The creative work of an advertising agency
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Q25: Which of the following statements about feature
Q88: The physical arrangement of the various parts