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General Mills Has Multiple Brands of Cereal That Compete Among

Question 74

Multiple Choice

General Mills has multiple brands of cereal that compete among themselves and with Post,Quaker,and Kellogg's brand cereals.General Mills would most likely use the _____ approach as a basis for its creative strategies.


A) unique selling proposition
B) brand image
C) inherent drama
D) positioning
E) dramatization

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