Jonathan Is the Creative Director for the Peet,Williams & Greene

Multiple Choice

Jonathan is the creative director for the Peet,Williams & Greene advertising agency.He spends an hour every morning reading publications such as Advertising Age,The Wall Street Journal and Brand Week to gain a better understanding of what is happening in the world of marketing and advertising.This activity can be characterized as:

A) general preplanning input
B) product specific preplanning input
C) verification research
D) brainstorming
E) problem detection research