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All of the Following Could Be Considered an Example of a Big

Question 10

Multiple Choice

All of the following could be considered an example of a big idea used as the basis of an advertising appeal EXCEPT:


A) "You're in Good Hands with Allstate"
B) "Go Milk"
C) "Macintosh-A Computer for the Rest of Us"
D) "We Build Excitement"
E) "Buy Yoplait Yogurt Today"

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