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According to the Universal Advertising Standards of the D'Arcy,Masius Benton

Question 5

Multiple Choice

According to the universal advertising standards of the D'Arcy,Masius Benton & Bowles agency,creative and effective advertising:


A) requires synergy
B) does not use a brand personality
C) uses a complex product or brand positioning strategy
D) is careful to not be distinctly different from other advertising
E) neither rewards nor punishes the prospect

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