Multiple Choice
A(n) _____ is a series of advertising messages in a variety of media that center on a single theme or idea.
A) advertising campaign
B) copy platform
C) unique proposition
D) creative blueprint
E) creative work plan
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q9: Nissan ran an advertising campaign using "Shift"
Q10: All of the following could be considered
Q13: Based on the findings of the study
Q15: .Which of the following statements about this
Q16: At what stage of the creative process
Q17: The "Softer Side of Sears" and Dr
Q18: To make a creative layout of a
Q19: Spanish vintners want to improve consumers' perceptions
Q52: The perpetual debate over the most effective
Q101: An approach to finding a major selling