Spanish Vintners Want to Improve Consumers' Perceptions of the Sparkling

Multiple Choice

Spanish vintners want to improve consumers' perceptions of the sparkling wine they produce,which they contend is just as good as or even better than that produced in France.The French call the sparkling wine they produce in a specified region,champagne,and this is what most people choose when they are celebrating.Which of the following methods for developing a creative strategy for Spanish sparkling wine seems most appropriate?

A) testimonials
B) image advertising
C) inherent drama
D) benefit-based positioning
E) refutational appeal