Multiple Choice
as the basis for a creative strategy,an advertiser the least important consideration for the advertiser would be:
A) Does the USP provide a sustainable competitive advantage?
B) Can the USP be easily copied or imitated by competitors?
C) Can the USP claim be substantiated?
D) Is the claim used as a USP important to consumers?
E) Does the UPS create a brand personality?
Correct Answer:
Verified
Correct Answer:
Verified
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