Multiple Choice
Three reasons marketers are paying huge sums to have Tiger Woods as their celebrity spokesperson include:
A) persuasiveness,primacy effect and refutational appeal
B) creativity,source clutter and sleeper effect
C) likeability,believability and popularity
D) sincerity,simplicity and superhuman capabilities
E) assertiveness,aggressiveness and accomplishments
Correct Answer:
Verified
Correct Answer:
Verified
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