Which of the Following Statements Describes a Reason Why Marketers

Multiple Choice

Which of the following statements describes a reason why marketers often use personal channels of communication?

A) Information received from personal influence channels is generally more persuasive than information received from the mass media.
B) Personal channels of communication offer more flexibility than nonpersonal channels.
C) Personal channels of communication can be easily adapted to fit the needs of the receiver.
D) Personal channels of communication can respond to objections raised by consumers.
E) All of the above.