Multiple Choice
Refutational appeals,where an communicator presents both sides of an issue then refutes the opposing viewpoint,may be effective because refutational appeals:
A) present only arguments favoring the advertiser's position
B) put the strongest arguments at the end of the message
C) inoculate the target audience against a competitor's counterclaim
D) increase the level of counterarguing
E) are easily understood
Correct Answer:

Verified
Correct Answer:
Verified
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