A Mobile Phone Company Uses Catherine Zeta-Jones in All of Its

Multiple Choice

A mobile phone company uses Catherine Zeta-Jones in all of its print and broadcast advertising.The extremely attractive and talented English-born actress is used because she is more likely to attract the attention of potential consumers of mobile phones.In terms of the response stages of the persuasion matrix,the mobile phone company is trying to influence:

A) retention
B) channels
C) attention
D) presentation
E) behavior