Which of the Following Statements Does NOT Describe an Implication

Multiple Choice

Which of the following statements does NOT describe an implication of McCracken's meaning transfer model for companies selecting a celebrity endorser?

A) The company must first decide on the image or symbolic meaning that it wants to project to the target audience for its company and/or brand.
B) Companies must determine which celebrity best represents the image they want to project for their company and/or brand.
C) Advertising campaigns must be designed that can effectively transfer the image of the celebrity to the company and/or brand.
D) The popularity of a celebrity is a critical factor in choosing a celebrity endorser.
E) Marketing research may be needed to determine consumers' perceptions of the meaning of celebrities who may be used to endorse a company and/or brand.