Multiple Choice
Which of the following statements describes one of the findings of research on the use of decorative or physically attractive models?
A) They do not result in favorable evaluations of an advertisement.
B) Their effectiveness is limited solely to cosmetics and fashion products.
C) The relevancy of the model to the product being advertised is not important.
D) A decorative model can facilitate recognition of the ad but not enhance readership or recall of the message.
E) All of the above statements describe research findings on the use of decorative or physically attractive models.
Correct Answer:

Verified
Correct Answer:
Verified
Q28: The Potato Board ran ads recognizing the
Q71: An ad for Tums antacid shows a
Q80: The _ is a planning tool that
Q105: If citizens of Georgia filled out the
Q106: Which of the following statements about source
Q107: Factors that marketers consider in choosing celebrity
Q110: Studies have shown that customers are more
Q111: A mobile phone company uses Catherine Zeta-Jones
Q112: Which of the following statements does NOT
Q113: Philips Lighting is concerned over whether its