A Pharmaceutical Company Wants to Promote a New Over-The-Counter Allergy

Multiple Choice

A pharmaceutical company wants to promote a new over-the-counter allergy inhaler.The company has hired as its spokesperson an actor who has played a physician for several years on a popular soap opera.The first line of the commercial is,"Hi.I play a doctor on television." For people who are unfamiliar with this actor,the message source lacks _____,one of the source attribute categories.

A) credibility
B) power
C) positive image
D) attractiveness
E) charisma