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    Advertising and Promotion
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    Exam 6: Source,message,and Channel Factors
  5. Question
    The Process by Which a Source High in Power Can
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The Process by Which a Source High in Power Can

Question 120

Question 120

Multiple Choice

The process by which a source high in power can influence behavior is known as:


A) internalization
B) identification
C) compliance
D) retention
E) scrutiny

Correct Answer:

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