As a Company Spokesperson

Multiple Choice

as a company spokesperson?

A) CEOs usually do not have any expertise about the company or its products.
B) A company's image may be tied too closely to a popular product or brand name.
C) Consumers may question their credibility since they have so much at stake in the company.
D) Consumers may pay too much attention to the product or advertising message and ignore the CEO.
E) All of the above statements describe potential problems associated with using a CEO as a company spokesperson.