Which of the Following Situations Would Be Most Conducive to the Use

Multiple Choice

Which of the following situations would be most conducive to the use of a comparative advertising message?

A) A company is a market leader with high market share.
B) A company is a market leader and is concerned about a new,small company entering the market.
C) A company wants to promote its brand to loyal users of a major competitor.
D) A company with a new brand wants to position that brand against established brands and thus enter the customers' evoked set.
E) All of the above are conducive to the use of comparative advertising.