A Commercial That Begins,"Is It Just Forgetfulness or Alzheimer's Disease

Multiple Choice

A commercial that begins,"Is it just forgetfulness or Alzheimer's disease?" and then lists the warning signs of Alzheimer's is stating its strongest point first to gain reader attention on a subject that most people would rather not consider.The rest of the ad describes a new prescription medicine used to treat mild and moderate cases of Alzheimer's.The advertising is using a _____ to arouse interest.

A) primacy effect
B) recency effect
C) sleeper effect
D) credibility effect
E) compliance hierarchy