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    Advertising and Promotion Study Set 2
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    Exam 4: Source, Message, and Channel Factors
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    Source Attractiveness Leads to Persuasion Through a Process Of
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Source Attractiveness Leads to Persuasion Through a Process Of

Question 9

Question 9

Multiple Choice

Source attractiveness leads to persuasion through a process of:


A) internalization.
B) identification.
C) compliance.
D) repositioning.
E) comprehension.

Correct Answer:

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