Some Marketers Avoid the Use of Humor in Their Advertising

Multiple Choice

Some marketers avoid the use of humor in their advertising because:

A) humor can draw attention away from the product
B) humor has no shock value and does not draw consumers' attention to the ad
C) effective humor is no challenge for creatives to produce
D) humor can put the consumer in a good mood and increase liking of the ad
E) humor compels the receiver to engage in counterarguing