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In 2004,Delta Airlines Was the First Major Airline to Charge

Question 115

Multiple Choice

In 2004,Delta Airlines was the first major airline to charge passengers for brand name snacks and meals.The _____ model would have been most relevant to communicating this change.


A) hierarchy of effects
B) AIDA
C) innovation-adoption
D) cognitive response
E) information processing

Correct Answer:

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