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    Advertising and Promotion Study Set 2
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    Exam 2: Perspectives on Consumer Behavior
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    The Perceptual Process Has Often Been Referred to as the Consumer's
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The Perceptual Process Has Often Been Referred to as the Consumer's

Question 37

Question 37

Multiple Choice

The perceptual process has often been referred to as the consumer's _____ process.


A) shaping
B) information retrieval
C) filtering
D) situation-defining
E) modeling

Correct Answer:

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