Many Baby Boomers,especially Males,can Easily Recognize the Aqua Blue Color

Multiple Choice

Many baby boomers,especially males,can easily recognize the aqua blue color that was used on many 1950s automobiles.Seeing that color on a restaurant wall or as the color used on restaurant booths will elicit a response to that restaurant that is:

A) similar to that used for evaluating a product with both functional and psychological consequences.
B) exemplary of cognitive planning.
C) consistent with classical conditioning principles.
D) related to current trends in advertising.
E) reflective of the wheel of retailing hypothesis.