Which of the Following Statements About Marketing Is True

Multiple Choice

Which of the following statements about marketing is true?

A) A marketing transaction does not have to involve the exchange of money.
B) Marketing is used by nonprofit organizations.
C) Marketing is used by colleges and universities to solicit donations in exchange for psychological satisfaction.
D) Effective marketing requires that managers recognize the interdependence of sales and promotion and how they can be combined to develop a marketing program.
E) All of the above statements about marketing are true.