Which of the Following Conditions Must Be Met to Effectively

Multiple Choice

Which of the following conditions must be met to effectively utilize integrated marketing communications?

A) Individuals working in marketing need to thoroughly understand the creative process of advertising.
B) Advertising agencies need to acquire firms specializing in other areas of marketing communications.
C) Individuals working in marketing,advertising,and other promotional areas need to better understand how to use a variety of marketing communications tools.
D) All promotional mix elements need to be brought under the control of the ad agency
E) All of the above conditions must be met for an effective utilization of integrated marketing communications.