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    Advertising and Promotion
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    Exam 1: An Introduction to Integrated Marketing Communications
  5. Question
    _____ Advertising Is a Type of Consumer-Oriented Advertising That Focuses
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_____ Advertising Is a Type of Consumer-Oriented Advertising That Focuses

Question 98

Question 98

Multiple Choice

_____ advertising is a type of consumer-oriented advertising that focuses on creating demand for a specific company's brand.


A) Primary demand
B) Selective demand
C) Trade
D) Secondary demand
E) Industrial

Correct Answer:

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