Which of the Following Statements About Marketing Is True

Multiple Choice

Which of the following statements about marketing is true?

A) Most marketers are seeking a one-time exchange or transaction with their customers.
B) The focus of production-driven companies is on developing and sustaining relationships with their customers.
C) It is often more cost effective to use marketing to retain customers than to acquire new ones.
D) Marketing does not play an important role in developing and sustaining relationships with customers.
E) By definition,a marketing transaction involves the exchange of money.