The Goal of an Integrated Marketing Communications Program Is To

Multiple Choice

The goal of an integrated marketing communications program is to:

A) have all of a company's marketing and promotional activities project a consistent unified image to its customers
B) control all facets of a product's distribution
C) communicate with customers primarily through advertising
D) have complete control over all facets of the marketing mix
E) create a brand image so strong that it destroys all of its competition