How Does the Integrated Marketing Communications Plan Approach Differ from Traditional

Multiple Choice

How does the integrated marketing communications plan approach differ from traditional approaches to promotion?

A) IMC puts more emphasis on advertising and less on sales promotion.
B) IMC puts more emphasis on sales promotion and less on advertising.
C) IMC recognizes that marketers must be able to use a wide range of marketing and promotional tools to communicate effectively and present a consistent image to target audiences.
D) IMC places barriers around the various marketing and promotional functions and requires that they be planned and managed separately.
E) All of the above describe ways that the IMC perspective differs from traditional approaches to promotion.