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    Advertising and Promotion
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    Exam 1: An Introduction to Integrated Marketing Communications
  5. Question
    ________ Is the Customer's Perception of All the Benefits of a Product
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________ Is the Customer's Perception of All the Benefits of a Product

Question 39

Question 39

Multiple Choice

________ is the customer's perception of all the benefits of a product or service.


A) Mass marketing
B) Information
C) Mass customization
D) Value
E) Batch processing

Correct Answer:

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