The Ad for the Bose Wave Radio/CD Player in Newsweek

Multiple Choice

The ad for the Bose Wave radio/CD player in Newsweek magazine has a coupon that you could use to order the radio/CD player,a toll-free number you could call to place an order,and a Web site for placing orders.This ad is an example of _____ advertising.

A) direct-response
B) primary-demand
C) business-to-business
D) trade
E) secondary demand