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Ads for Wagner Brake Products,Champion Spark Plugs,MOOG Chassis Parts,and Keystone

Question 36

Multiple Choice

Ads for Wagner Brake Products,Champion spark plugs,MOOG chassis parts,and Keystone wheels in Tire Review,a journal written and published especially for owners/operators of auto shops,are examples of _____ advertising.


A) retail
B) direct-response
C) business-to-business
D) professional
E) primary-demand

Correct Answer:

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