Rives De France,a Canal Boat Rental Company,developed a Tracking System

Multiple Choice

Rives de France,a canal boat rental company,developed a tracking system recording customers' preferences and behaviors in order to better meet the needs of individual customers and increase customer retention.Rives de France developed a:

A) customer relationship management system.
B) an information marketing system
C) mass customization operation
D) advertising efficiency system
E) batch processing program