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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 1: An Introduction to Integrated Marketing Communications
  5. Question
    _____ Advertising Is Targeted at Individuals Who Influence the Purchase
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_____ Advertising Is Targeted at Individuals Who Influence the Purchase

Question 27

Question 27

Multiple Choice

_____ advertising is targeted at individuals who influence the purchase of goods and services used to make other products.


A) Professional
B) Primary demand
C) Retail
D) Industrial
E) Direct-response

Correct Answer:

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