Which of the Following Statements Describes a Disadvantage Associated with Publicity

Multiple Choice

Which of the following statements describes a disadvantage associated with publicity?

A) Publicity is expensive to implement.
B) Publicity has relatively low credibility.
C) Publicity is not always under the control of the organization that reaps the negative and positive benefits from it.
D) Publicity is not useful with a market segmentation strategy.
E) Publicity makes a market aggregation strategy ineffective.