Which of the Following Statements About Direct Marketing Is True

Multiple Choice

Which of the following statements about direct marketing is true?

A) Direct marketing has not traditionally been considered an element of the promotional mix.
B) Direct marketing and direct mail are synonymous.
C) One of the major tools of direct marketing is indirect-response advertising.
D) Direct marketing is seldom,if ever,used by companies that have an external sales force.
E) Direct marketing does not exist beyond direct mail and mail-order catalogs.