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How Does Advertising Differ from Publicity

Question 57

Multiple Choice

How does advertising differ from publicity?


A) Advertising is done by manufacturers,and publicity is done be retailers.
B) Advertising is personal,and publicity is nonpersonal in nature.
C) Advertising is paid for by the sponsoring organization,and publicity is not.
D) Advertising is never institutional ,and publicity usually is institutional in character.
E) Advertising typically utilizes mass media,and publicity does not.

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