Multiple Choice
The basic elements that are used to accomplish an organization's communication objectives are referred to as:
A) the marketing mix
B) marketing strategy tools
C) 5 C's
D) the promotional mix
E) public relations
Correct Answer:
Verified
Correct Answer:
Verified
Q47: Florafax Wire Service allows a consumer in
Q48: According to the planning model presented in
Q49: Why are marketers decreasing their usage of
Q50: The tremendous growth in advertising and promotion
Q51: To decrease marketing costs and to improve
Q53: The Internet is:<br>A)a promotional medium<br>B)a marketing communications
Q54: Which of the following is the BEST
Q55: As marketers become more sophisticated in their
Q56: The move toward integrated marketing communications:<br>A)allows marketers
Q57: How does advertising differ from publicity?<br>A)Advertising is