As Marketers Become More Sophisticated in Their Understanding of Integrated

Multiple Choice

As marketers become more sophisticated in their understanding of integrated marketing communications,they are recognizing that:

A) effective integrated marketing communications calls for a centralized messaging function
B) integrated marketing communications must consider all sources of brand or company contact that a customer or prospect has with a product
C) integrated marketing communications offers more than just ideas for coordinating all of the elements of the marketing and promotional program
D) integrated marketing helps companies identify the most appropriate and effective methods for contacting customers
E) all of the above are true