Multiple Choice
In technology-based markets,the marketing manager must understand who the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures.According to Everett Rogers,which of the following types of customers will be the first to buy the product?
A) early adopters
B) early majority
C) innovators
D) laggards
Correct Answer:
Verified
Correct Answer:
Verified
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