Question 1

Product categories are considered to be the business units that should be customized on a store-by-store basis to satisfy customer needs.Which of the following best describes this process?

Accepted Answer

A) category management 
B) market segmentation 
C) efficient consumer response 
D) continuous replenishment program

Question 2

Which of the following statements is true regarding Russia and other former soviet bloc countries?

Accepted Answer

A) The retailing scene in these countries looks much like that of the United States. 
B) These countries have high quality distribution structure. 
C) The retail markets in these countries are extremely fragmented. 
D) In these countries,a significant amount of purchasing is done on the black market.

Question 3

For some products,channels may actually be part of the manufacturing process by performing certain production functions.Identify this channel function.

Accepted Answer

A) financing 
B) risk taking 
C) relationship management 
D) product assembly

Question 4

Which of the following is a process seeking to reducing costs throughout the entire distribution system,resulting in lower prices and increased consumer demand?

Accepted Answer

A) category management 
B) efficient consumer response 
C) value chain management 
D) market segmentation

Question 5

A modification of the multiple-channel system is the ________ system.

Accepted Answer

A) direct channel 
B) indirect channel 
C) hybrid 
D) vertical

Question 6

Which of the following statements is true about continuous replenishment program (CRP)?

Accepted Answer

A) It is used as a tool for market segmentation. 
B) It reduces the cost of producing goods. 
C) It is a part of efficient consumer response. 
D) It increases inventories at the retail side.

Question 7

Which of the following is particularly a problem with multiple channels?

Accepted Answer

A) goal divergence 
B) domain dissensus 
C) differing perceptions of reality 
D) misuse of power

Question 8

In case of an indirect channel,the company has direct contact with the end-customer.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is more concerned with how a particular product category is selling rather than a particular brand?

Accepted Answer

A) manufacturer 
B) salesperson 
C) retailer 
D) jobber

Question 10

List and briefly describe the major channel functions.

Accepted Answer

The answer of List and briefly describe the major channel...

Question 11

A merchant establishment operated by a concern that is engaged primarily in buying,taking title to,usually storing and physically handling goods in large quantities,and reselling the goods to retail or to industrial or business users is known as wholesaler.

Accepted Answer

A) True 
 B)False

Question 12

In today's marketing environment,designing channel systems with multiple channels is the exception,not the norm.

Accepted Answer

A) True 
 B)False

Question 13

One of the major sources of channel conflict is goal divergence.

Accepted Answer

A) True 
 B)False

Question 14

________ is most often found when there are significant currency-exchange-rate or price differences between countries that make it profitable to purchase goods in one country and then import them into another for resale.

Accepted Answer

A) Reintermediation 
B) Parallel importing 
C) Disintermediation 
D) Customized marketing

Question 15

Activities of channel management that requires getting channels to carry and sell the product are known as ________ activities.

Accepted Answer

A) vertical 
B) push 
C) horizontal 
D) pull

Question 16

Walmart used its investments in information technology to create direct links between its own warehouses and manufacturers,thereby eliminating the need for independent wholesalers in its system.This is an example of:

Accepted Answer

A) reintermediation. 
B) disintermediation. 
C) hybrid system. 
D) channel conflict.

Question 17

Which of the following best describes an agent who generally operates on an extended contractual basis,often sells within an exclusive territory and handles non-competing but related lines of goods?

Accepted Answer

A) broker 
B) manufacturer's agent 
C) distributor 
D) facilitating agent

Question 18

Which of the following statements is true regarding changes in the distribution channel?

Accepted Answer

A) Once the distribution channel system is designed,the basic structure remains constant. 
B) Innovation in distribution can create new marketing opportunities. 
C) Distribution channels are not affected by structural changes to the industry. 
D) Channel structures are independent of the changes in the environment.

Question 19

Because channel members often have direct contact with customers,it is an ideal situation for collecting information about customer and competitor behavior.Which of the following channel functions best describes this event?

Accepted Answer

A) marketing research 
B) communications 
C) negotiation 
D) relationship management

Question 20

Which of the following statements is true about an indirect channel?

Accepted Answer

A) The company has a direct contact with the end customers. 
B) The product or service remains under the control of the company from production to customer. 
C) Indirect channels can reach more customers and perform functions that the sales force cannot. 
D) The message given to the customers by the channel is entirely controlled by the organization.

Exam 12: Channels of Distribution

Product categories are considered to be the business units that should be customized on a store-by-store basis to satisfy customer needs.Which of the following best describes this process?

Which of the following statements is true regarding Russia and other former soviet bloc countries?

For some products,channels may actually be part of the manufacturing process by performing certain production functions.Identify this channel function.

Which of the following is a process seeking to reducing costs throughout the entire distribution system,resulting in lower prices and increased consumer demand?

A modification of the multiple-channel system is the ________ system.

Which of the following statements is true about continuous replenishment program (CRP) ?

Which of the following is particularly a problem with multiple channels?

In case of an indirect channel,the company has direct contact with the end-customer.

Which of the following is more concerned with how a particular product category is selling rather than a particular brand?

List and briefly describe the major channel functions.

A merchant establishment operated by a concern that is engaged primarily in buying,taking title to,usually storing and physically handling goods in large quantities,and reselling the goods to retail or to industrial or business users is known as wholesaler.

In today's marketing environment,designing channel systems with multiple channels is the exception,not the norm.

One of the major sources of channel conflict is goal divergence.

________ is most often found when there are significant currency-exchange-rate or price differences between countries that make it profitable to purchase goods in one country and then import them into another for resale.

Activities of channel management that requires getting channels to carry and sell the product are known as ________ activities.

Walmart used its investments in information technology to create direct links between its own warehouses and manufacturers,thereby eliminating the need for independent wholesalers in its system.This is an example of:

Which of the following best describes an agent who generally operates on an extended contractual basis,often sells within an exclusive territory and handles non-competing but related lines of goods?

Which of the following statements is true regarding changes in the distribution channel?

Because channel members often have direct contact with customers,it is an ideal situation for collecting information about customer and competitor behavior.Which of the following channel functions best describes this event?

Which of the following statements is true about an indirect channel?