Multiple Choice
Maslow's hierarchy of needs and theory of motivation is based on the principle that
A) consumers increase their standard of living
B) the per capita income will increase every year
C) the supply of goods and services will always increase
D) the free market system will produce an increase in the standard of living
E) a person moves up to the next higher level need when the one lower is satisfied
Correct Answer:

Verified
Correct Answer:
Verified
Q70: Customers that are less loyal (brand switchers)
Q71: TD Canada Trust appeals to the LGBT
Q72: Psychographic segmentation examines individual lifestyles in terms
Q73: Demographic segmentation means that markets are identified
Q74: A "peer group" is a group, class
Q76: Among the elements contributing to role and
Q77: Apple's positioning statement forms a meaningful relationship
Q78: Influence of family members on buying decisions
Q79: Reference group or peer group for an
Q80: A good reason to reposition a product