Which of the Following Statements Is True Regarding Brand Awareness

Multiple Choice

Which of the following statements is true regarding brand awareness? 

A)  Only consumer-oriented (B2C) firms must be concerned with building brand awareness. 
B)  Most consumers are able to retrieve a brand name from memory without any reminders. 
C)  There are two levels of brand awareness: primary and secondary. 
D)  Brand recall reflects a relatively superficial level of awareness, whereas brand recognition indicates a deeper form of awareness. 
E)  Although building brand awareness is a necessary step toward brand equity enhancement, it is insufficient.