Sam Is Tasked with Employing Marketing-Mix Modeling to Determine the Effectiveness

Multiple Choice

Sam is tasked with employing marketing-mix modeling to determine the effectiveness of various marcom elements in affecting sales volume.What will Sam need to conduct this analysis? 

A)  at least five observations for each element assessed along with the level of sales for those time periods 
B)  a relatively long series of longitudinal data, such as two years, indicating the level of sales during that period along with corresponding marcom expenditures for each program element 
C)  at least ten observations for each element assessed along with the level of sales for those time periods 
D)  over 1,000 observations for each element assessed along with the level of sales for those time periods 
E)  parameter estimates of the individual effects the various marcom elements have on sales